Entries by Aaron Perkins

What is Experiential Marketing? (And Why Your Business Needs It)

The Power of Association It’s safe to say that the human mind tends to associate experiences (both positive and negative) to the objects surrounding them. These associations are the reason why that piece of warm apple pie reminds you of your grandmother, or why you just can’t bring yourself to toss out a band tee […]

Ski.com Does a Social Contest Right

Contests are back. Not that they ever went anywhere, but 2019 is shaping up to be a huge year for social contests. And one particular company recently used a contest the way we should all aspire to. Ski.com knows its audience can only dream of skiing around the country free of charge, so that’s what […]

The Power of the “Shock Drop”

Sold Out. The two words that any sneaker head dreads seeing when trying to buy the newest sneaker. Seeing the notification pop up, knowing you’re in line to purchase it, only to see it sell out seconds later is a sneakerhead’s worst nightmare. With companies wanting to maximize profits, Nike and Jordan continue to prove […]

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