The Top Digital Marketing Trends You Can’t Ignore in 2025 

Artificial Intelligence (AI) is no longer just a buzzword — it’s at the core of nearly every successful digital marketing strategy in 2025. While , you won’t want to have AI automate all of your tasks when it comes to marketing, it can be very helpful when developing a new campaign or comparing data. One way we are seeing AI heavily used this year is through content creation. Many popular marketing platforms have integrated generative AI to assist users with copywriting and short taglines which is just one example of how we recommend using AI in your digital strategy.  

Short-form content was first introduced to the digital marketing landscape back in 2013 when Vine became available to consumers. However, it was not until 2020 that short form content really took off.  As this content style evolves, platforms have rolled out different timing allotments for what they consider “short form.” Most social platforms today allow up to 10 minutes of content for a short video. While the algorithm continues to shift, one thing we do know is, short form content is not going away anytime soon.  

Social media platforms are now full-blown shopping destinations, meeting audiences right where they are. With TikTok Shop, Instagram Checkout, and Pinterest’s buyable pins, consumers can discover and purchase products without leaving the app. Approximately 51.8% of U.S. social media users aged 14 and older shop on social platforms. In 2024, social media commerce was valued at $90.6 billion, with expectations to exceed $150 billion by 2029, just in the U.S. If you have an ecommerce site and are not utilizing the shopping features on social media, you’re likely missing out on a major opportunity to reach new customers, drive traffic, and boost sales directly where your audience is already spending their time.  

There’s a lot of controversary around the relevancy of hashtags in today’s digital landscape. In short, hashtags are still very alive. However, it’s important to note that in 2025, social media platforms are functioning more like search engines, and keyword optimization is becoming just as important on Instagram, TikTok, and LinkedIn as it is on Google. In a survey by Forbes, it was found that 24% of the participants are using social media over search engine platforms.  

By including keywords, users are actively utilizing in-app search bars to discover content, products, and creators based on specific interests or needs. This means, hashtags are no longer the only way to increase discoverability — now, writing clear, keyword-rich captions, alt text, and even username or bio descriptions can boost your visibility.