Utilize the Great American Rivalry Series (GARS), a unique property created by BRAINBOX, to demonstrate BODYARMOR’s ubiquity in and commitment to high school football. GARS is the largest and longest-running immersive marketing solution in high school sports and has an 18-year history of integration into this valued marketplace. BRAINBOX designed and implemented an immersive marketing experience for BODYARMOR, including active involvement before and during the GARS 1,000th game.
To accomplish these objectives, BRAINBOX employed active integration through branded in-stadium sideline signage, branded product visibility, BODYARMOR product availability pre-game, in-game, and post-game, sideline presence with branded coolers and towels for athletes and coaches, in-game PA announcements, and branded post-game award presentations. The winning team was presented with limited edition, BODYARMOR branded 1000th Game GARS CHAMPIONS hats, CHAMPIONS game trophy, t-shirts, branded MVP medal and trophy, Official GARS coin, and GOLD BERRY BODYARMOR TROPHIES.
A BODYARMOR Student Sideline Reporter program was employed to generate custom BODYARMOR social media content showcasing the brand’s integration in and around the games. The Great American Rivalry Series LIVE Streaming BROADCAST featured BODYARMOR’S “ONE MORE” commercials and LIVE BRAND INTEGRATIONS throughout the game. The live broadcast was streamed on Facebook Watch and YouTube.