OVERVIEW
Their clientele includes wastewater plants and municipalities. CIT faced challenges in creating a cohesive brand, as well as establishing a strong social media and online presence. This case study highlights how BRAINBOX helped CIT become a leading competitor in their industry.
CHALLENGE #1
BRAND VISIBILITY
Established social media profiles, SEO blog creation, and paid search/social media campaigns
- Created facebook, instagram, and linkedin pages
- Ran paid ads including Google search, linkedin follower campaigns and facebook brand awareness campaigns
- Results: 15,866 engaged sessions from paid search
- Reached a total of 292,801 accounts on linkedin and 250,436 accounts on facebook
- Paid campaign on Facebook resulted in a 5,352% increase in followers (lets include the graphic we made)
*In this campaign we ran a giveaway in encourage followers
CHALLENGE #3
CLIENT ACQUISITION
Implemented email strategy to generate MQLs, web user experience optimization, and social media follower growth campaigns.
- Email marketing: average open rate of 31.91% and average click through rate: 13%, drove 955 users to the website from emails

RESULTS
results overview
LinkedIn Impression Increase
Increase in Website Traffic