SUPERIOR has your Water Solution.

Chemical Injection Technologies, also known as Superior Water Solutions, specializes in gas chlorination systems for treating public drinking water. SUPERIOR provides the industry’s best gas chlorinators.

OVERVIEW

Their clientele includes wastewater plants and municipalities. CIT faced challenges in creating a cohesive brand, as well as establishing a strong social media and online presence. This case study highlights how BRAINBOX helped CIT become a leading competitor in their industry.
0 MONTHS
PROJECT TIMELINE

CHALLENGE #1

BRAND VISIBILITY

Established social media profiles, SEO blog creation, and paid search/social media campaigns

  • Created facebook, instagram, and linkedin pages
  • Ran paid ads including Google search, linkedin follower campaigns and facebook brand awareness campaigns
  • Results: 15,866 engaged sessions from paid search
  • Reached a total of 292,801 accounts on linkedin and 250,436 accounts on facebook
  • Paid campaign on Facebook resulted in a 5,352% increase in followers (lets include the graphic we made)

*In this campaign we ran a giveaway in encourage followers

CHALLENGE #2

MARKET REACH

Developed SEO content including blogs, organic social media, and email list curation

CHALLENGE #3

CLIENT ACQUISITION

Implemented email strategy to generate MQLs, web user experience optimization, and social media follower growth campaigns.

  • Email marketing: average open rate of 31.91% and average click through rate: 13%, drove 955 users to the website from emails

RESULTS

results overview

  • Social Media Growth: CIT started attracting a growing audience on multiple social platforms. In the first month, both followers and impressions surged significantly. Remarkably, LinkedIn impressions alone rose by 68%.

  • Increased Website Traffic: The email marketing campaign drove a notable increase in website visits, with unique visits up by 45% in the first two months.

68

LinkedIn Impression Increase

45%

Increase in Website Traffic