CLIENT
STUDENT LOAN FINANCE CORPORATION
The SLFC was looking to educate a new generation of students about their options to pay for college, so they came to the BRAINBOX team for help. But there were a few stipulations: How do you find students who intend to go to college and might be interested in student loans? How do you find the students who were most likely to graduate and start careers, making them good loan customers?
CLIENT
The SLFC was looking to educate a new generation of students about their options to pay for college, so they came to the BRAINBOX team for help. But there were a few stipulations: How do you find students who intend to go to college and might be interested in student loans? How do you find the students who were most likely to graduate and start careers, making them good loan customers?
Our answer was STEM-focused students. Our solution was FutureLab: The Innovation Expo, an ever-evolving, touring exhibition that introduced students across the country to careers and new technologies in nano-tech, deep space, robotics, and the life sciences.
- Market Research
- Experiential Marketing | Exhibit Curation and Migration
- Website Development and Management
- Marketing and Public Relations
We like big challenges here at BRAINBOX, and the FutureLab Expo was one of our favorite puzzles to solve. We knew we could bring the world of STEM to students through a completely interactive and immersive experience, despite all obstacles. In collaboration with, Dr. James Canton, a futurist and head of The Global Futures Initiative, a think tank that helps organizations plan for the future, we began our quest. Before we knew it, FutureLab blossomed into a 10′ tall, basketball court-sized, immersive experience that traveled to over 350 markets in over 10 years.
Our answer was STEM-focused students. Our solution was FutureLab: The Innovation Expo, an ever-evolving, touring exhibition that introduced students across the country to careers and new technologies in nano-tech, deep space, robotics, and the life sciences.
- Market Research
- Experiential Marketing | Exhibit Curation and Migration
- Website Development and Management
- Marketing and Public Relations
We like big challenges here at BRAINBOX, and the FutureLab Expo was one of our favorite puzzles to solve. We knew we could bring the world of STEM to students through a completely interactive and immersive experience, despite all obstacles. In collaboration with, Dr. James Canton, a futurist and head of The Global Futures Initiative, a think tank that helps organizations plan for the future, we began our quest. Before we knew it, FutureLab blossomed into a 10′ tall, basketball court-sized, immersive experience that traveled to over 350 markets in over 10 years.
From the start, our main client, the Student Loan Finance Corporation (SLFC), wanted to make these events as big as the future so that they could impact as many young people as possible. That meant we were given the freedom to collaborate with the biggest names in science and technology in the country. But keeping science exhibits up to date is no easy feat. To make sure that our moving museum was always on the cutting edge, we partnered with top brands and experts in futurism. From NASA’s Jet Propulsion Laboratory and Dominion Power to top manufacturers like Toyota, we took companies exactly where they needed to be: in front of the generation that would shape the next phase of their industries.
Here are some of our favorite brand partners who sponsored FutureLab with their exhibits:
MISSION ACCOMPLISHED! HERE ARE THE RESULTS:
From high school gyms and robotics competitions to Boy Scout Jamborees and national science fairs, the FutureLab Expo remains a great example of the positive impact a well-executed experiential marketing campaign can have. But more importantly, it’s a testament to what can happen when a company allows itself to dream big, not be satisfied with simple solutions, and think outside the BOX.
“Our primary charter at SLFC ensures the next student gets a quality education. FutureLab allows for another thought process where students can think about what else is out there other than what they see from the guidance counselor.”
