CLIENT

TEAM IP

A national leader in experiential marketing of Championship Merchandise, Team IP has excelled producing Decorated Apparel and Branded Products pleasing customers for more than 30 years through its three highly focused divisions: Events / Digital / Corporate.

CLIENT

TEAM IP

A national leader in experiential marketing of Championship Merchandise, Team IP has excelled producing Decorated Apparel and Branded Products pleasing customers for more than 30 years through its three highly focused divisions: Events / Digital / Corporate.

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Challenge:

With over 30 years of industry leadership in sports merchandising, Team IP recognized the need to adapt to the rapidly evolving digital landscape. Despite their established presence, they sought to enhance their social media influence, modernize their messaging, and strengthen their digital footprint. To achieve these goals, Team IP turned to BRAINBOX Immersive Marketing.

Objective:

Elevate brand visibility and drive engagement for Team IP through organic and targeted marketing strategies, fostering increased brand recognition, and support in creating a stronger online presence. The partnership aimed to grow their social media following, refine their brand messaging, improve their Google reviews, and significantly boost the number of marketing-qualified leads delivered to their sales team.

Strategies

Team IP aims to solidify its position as the premier souvenir merchandiser for amateur sports in the United States, and BRAINBOX is dedicated to contributing to this goal. Our plan involves establishing a robust online presence for Team IP, leveraging key social platforms such as Meta (Facebook and Instagram), X, and LinkedIn. Employing paid social and email campaigns, BRAINBOX will actively generate marketing qualified leads, enhancing customer retention and furthering Team IP’s success.

Customer Interactions

  • Increased the customer-curated Google Reviews from 1.7 Stars to 4.6 Stars!
  • Integrated the first customer service dashboard into Monday.com (CRM system). This included easy access and reference for whole Team IP customer relations.

Results

The Team IP x BRAINBOX partnership culminated in April 2023 and is still in motion today. After just 8 months of partnership, Team IP’s social reach increased an average of 316% across platforms. Through 8 total email campaigns, Team IP has averaged a 23% open rate with a click-through rate of 3.3%.

BRAINBOX also accomplished to increase Team IP’s google reviews in a month’s time from 1.8 stars to 4.6 stars. BRAINBOX implemented a strategy to offer a discount for each review through the month of April, in return Team IP received 200 reviews through this promotion. BRAINBOX looks forward to be a part of the long term success of Team IP as the #1 souvenir merchandiser for amateur sports in the United States.

SEE WHAT WE CAN DO FOR YOU!