- August 12, 2017
- June 13, 2015
- September 11, 2018
- March 18, 2017
- September 12, 2014
- February 4, 2011
- December 18, 2009
- December 1, 2006
- March 15, 2011
Under BRAINBOX, A Midsummer Night’s Run hit a new record of participation for the 33rd year of the event and its title sponsor, Central Baptist Hospital. That year under BRAINBOX’s management, the MSNR race day expanded its festival footprint to include two live bands as well as multiple food and souvenir vendors to reestablish the event as the place to be in the community for the 20th and final year of Baptist Health’s sponsorship of the race. Complete with a race Pace Car sponsor, a 1K fun run/walk, the annual Fastest Kid in Town races and the nighttime through Lexington 5K, BRAINBOX made this iconic race into a revitalized community event that is still continuing today.
The Great American Fitness Challenge, an event that included a 5K, 15K, a 3-mile Obstacle course over horse jumps and “Kentucky’s largest yoga class” according to the Lexington Herald Leader, is launched. It is run for three years, beginning on the Cross Country riding course at the Kentucky Horse Park and culminating in June 2017 on the University of Kentucky campus where the 5K becomes the first of its kind run on the UK campus. The 5K is now an annual event on the UK campus.
Well over a decade earlier, iHigh, Inc had made the transition from specializing in high school marketing to being experts in holistic marketing that reached a variety of audiences. So, in 2015, they decided they needed a name change to match. iHigh then launched BRAINBOX Intelligent Marketing to reflect the company’s willingness to think outside the BOX.
BRAINBOX Intelligent Marketing wins a Sports Standard of Excellence WebAward in Web Development for the Great American Rivalry Series website after its major redesign in 2018 . By its 15thanniversary, the Great American Rivalry Series had now covered more than 850 games in 44 states throughout the country. The new website captured the massive scope of the Series and its 15 year impact on high school football across the country.
In 2017, BRAINBOX partnered with the Marines to create the USMC Sports Leadership Academy as a way for young athletes to gain high-level skill training in six different sports while learning how to positively command authority and accept responsibility as well-rounded leaders. Since then, The USMC Sports Leadership Academy has impacted more than 10,000 young people nationwide through multiple athletic events, including basketball, wrestling, football, soccer, volleyball and lacrosse.
To help AT&T spread the message of safe driving to teens nationwide, BRAINBOX created a Twitter campaign across the 42 schools in conjunction with the 2014 Great American Rivalry Series. The school with the most tweets featuring the “#X – It Can Wait” message won an on campus concert from the popular band Rixton. The campaign used both social media and on-site connection at games to create an unforgettable experience for both BRAINBOX’s clients and competing schools. In a two week window, the message is delivered to over 135,000 people in attendance at 21 games and 4,241,834 digital users through 1,472,988 tweets. AT&T considered it their most successful activation within their Don’t Text and Drive messaging campaign.
BRAINBOX Intelligent Marketing creates the “Bright Green Clean Team” Tour to raise brand awareness of a new Safeway brand, Bright Green, the company’s eco-friendly cleaning products that were launched in strategically targeted Safeway markets. This marks the first of many brands activated through BRAINBOX and Safeway’s collaboration. These tours allowed for one-on-one product education and testing, and in-market public relations campaigns generating extensive media coverage. Follow on products and services launched by BRAINBOX Marketing included Safeway Select Coffee, Primo Taglia Deli Meats, a full line of Hispanic food products and home delivery of Safeway groceries.
BRAINBOX launched the 100 Years IN 100 Days Celebration to commemorate the 100th anniversary of Indiana high school basketball. In partnership with Converse and John Deere, BRAINBOX toured Indiana with a moving museum that included eight trophy cases of basketball memorabilia and the opportunity to capture video memories at each stop for display on the “100YearsIN100Days” website, The Tour connected with Hoosiers in malls, schools, and public spaces to celebrate 100 years of this storied championship. In those 100 days, the campaign made 60 stops in 30 cities, interacting with over 65,000 people in person and over 200,000 online through webpages and media stops. The tour culminated in a parade through Indianapolis of 100 fire trucks carrying representatives from each of the 100 schools to win the state championship. The parade included all-time great Oscar Robertson and members of the Milan Miracle team made famous in the movie “Hoosiers” with Gene Hackman. They arrived at Conseco Fieldhouse on the Converse Red Carpet “Walk of Champions” and over 700 former players celebrated proudly at the “Legends Reception.”
Spurred by the success of the Navy Fitness Challenge in high schools, the Navy turned to BRAINBOX Intelligent Marketing (then iHigh) to bring the S.E.A.L. community into the physical fitness world. The S.E.A.L. fitness challenge mirrored the physical qualification test required for an invitation to the Navy S.E.A.L. training program. Over the course of three years, the Navy S.E.A.L. Fitness Challenge reaches over 4,000 participants and in excess of 10,000 spectators, demonstrating Navy S.E.A.L’s belief that fitness is not a single workout but an ongoing lifestyle.
The Los Angeles Times recognizes iHigh.com, under the direction of CEO Tim Campbell, for having the first-ever live video stream of a major high school event on mobile smartphones. Within the next six months, iHigh would become the third largest live video streaming company in the United States. The company went on to deliver over 65,000 live events on the web and mobile phones and obtained the first patent for streaming video and the development of the first laptop-based production software for live video, Production Truck.