SUMMARY
Two big companies were looking to commemorate the past while looking to the future.
Around the same time, the Indiana High School Athletic Association (IHSAA) was about to celebrate its 100 year anniversary. Because basketball is a HUGE deal in that state, and has been since the IHSAA’s beginnings, we thought that sport would be a perfect fit for Converse and John Deere to help make an emotional connection between these brands steeped in tradition themselves. And thus, the 100 Years in 100 Days campaign was born.
OUR ROLES
Experiential Marketing
- Created a “Moving Museum” of basketball memorabilia that toured 30 cities
Public Relations
Web Development
Graphic Design