We love a challenge here at BrainBox Intelligent Marketing. The Navy S.E.A.L.s came to us with one particular challenge they saw. Childhood obesity was becoming an increasingly serious problem in America. The S.E.A.L.s saw an opportunity to improve the fitness of all communities and expose more Americans to their work and their credo that “fitness is not an event, it’s a lifestyle.” We took this opportunity and ran with it.
The end result was a rigorous fitness challenge that brought even those who were top shape to their knees.