Founded in 2017, ORB Sport Innovations developed a first-of-its-kind smart mouthguard that combines impact protection with real-time performance tracking. Built for contact sports, the mouthguard tracks 20+ metrics, including heart rate, workload, movement, and head impacts, helping athletes train smarter and safer.
By 2024, ORB Sport needed a stronger way to reach youth athletes, parents, and coaches while also collecting meaningful market insights. That's where BRAINBOX Intelligent Marketing (BBIM) stepped in.
The Challenge:
ORB Sport wanted to grow brand awareness nationwide for the ORB Sport Smart Mouthguard and better understand how athletes and parents view smart performance technology.
They wanted to reach parents, athletes, coaches, and schools across the country, but they needed a platform to reach these audiences in an influential way.
The Solution:
BBIM designed an omnichannel strategy focusing on brand awareness, experiential activations, and market research tactics. Using two of its existing youth sports marketing platforms in addition to digital marketing, BBIM was able to reach the target market and gather the product needed insights.
The first platform was the Great American Rivalry Series (GARS).
ORB Sport sponsored five iconic high school football rivalry games across four states. Activations included stadium signage with QR codes, PA announcements, branded giveaways, flyers, digital ads, and social promotion. ORB Sport was also integrated into the Scholar Athlete All-America Program, awarding top student-athletes' scholarships and free smart mouthguards.
The second platform was the USMC Sports Academy Sports Clinics.
ORB Sport sponsored three elite training camps (football, wrestling, and lacrosse). On-site activations included branded check-ins, athlete awards, raffles, swag bags, and direct engagement with parents and coaches, creating hands-on product exposure in a trusted setting.
Results:
Through activations across the Great American Rivalry Series (GARS), the Scholar Athlete Program, and the USMC Sports Leadership Academy, ORB Sport generated strong brand visibility and valuable market insights.
Product Awareness Results:
- Three PA announcements reached 70,000+ in-person fans
- Direct engagement with 853 athletes, 47 coaches, and 135 parents
- 1.7M+ on-site impressions and 1M+ digital impressions
- 200,000+ engaged users and 25,000 clicks over a two-week ad campaign
- 5,000+ emails collected with a 49% open rate
- GARS press releases averaged a 25.5% open rate
Market Research Insights:
- 150,000+ responses collected through Scholar Athlete voting
- 46% of respondents were ages 36–55
- 74% rated head impact tracking as “Very Important”
Conclusion:
After just one year of partnership, BBIM and ORB Sport helped athletes become their best selves with data driven technology. This was accomplished by collecting market research and increasing brand awareness through the Great American Rivalry Series and the USMC Sports Leadership Academy.
“Our partnership with BBIM was a game changer for ORB Sport’s brand and product awareness. They engaged youth athletes, their parents, and coaches on a national scale, while capturing real-time data. This helped us understand exactly how our brand was being perceived and the needs of our consumers. Thanks to BBIM, we have detailed insights from our first year that will help implement growth in the future.” – Lee Florida, Senior Director of Consumer Marketing, Glidewell Dental
Need help catapulting your product or brand into the minds of your target market? Get started today with BRAINBOX Intelligent Marketing.
