Contests are back. Not that they ever went anywhere, but 2019 is shaping up to be a huge year for social contests. And one particular company recently used a contest the way we should all aspire to.
Ski.com knows its audience can only dream of skiing around the country free of charge, so that’s what they decided to offer. They called it “Epic Dream Job,” and the trip literally circled the globe. It included skiing in Vermont, Italy, France, Japan, and back to North America. With such a passionate audience and an amazing prize (and such an expensive sport), ski.com knew they’d get tons of entries.
Skiers submitted more than 1,100 video submissions and one lucky rider, Jackson Lebsack from Hood River, Oregon, won the trip. But here’s the catch. His one requirement for winning the trip was he had to document the whole trip on social media.
Ski.com did it right. They knew that where most companies mess up with contests is people submit and then they forget. Ski.com has been keeping those who submitted and those already interested engaged before, during, and, crucially, AFTER the contest.
Sure enough, the winner has already been announced, but here I am on social media keeping up with where Jackson is skiing today. The contest certainly didn’t end when the winner was announced, and that’s how you do social contests.