CONTACT: Brandon Johnson

Executive Director
Great American Rivalry Series

October 18, 2018


The Great American Rivalry Series to Broadcast DuPont Manual vs. Male Live on Facebook Watch

Friday, October 19th, 2018

LOUISVILLE, Ky.– The Great American Rivalry Series is proud to announce it will broadcast DuPont Manual vs. Male live on Facebook Watch as part of its 2018 season.

2018 marks the 125th year of “The Old Rivalry,” which began in 1893, and The Great American Rivalry Series is celebrating by bringing a highly interactive broadcast live to Facebook Watch. As part of this interactive content, CEEK VR will be capturing virtual reality content in the stands and on the field.

The Crimsons look to end a losing streak to Male, who has dominated the last four years of meetings between the two schools. The Bulldogs come into the game as the 9th ranked team in the state, with an 8-1 overall record, while the Crimsons are 5-3.

The broadcast of this intense matchup will be highly interactive. Fans will have the ability to comment and interact directly with the crew during the broadcast. This interactivity will become part of the broadcast itself, allowing fans to consume and interact with live sports as they happen.

Great American Rivalry Series founder Rick Ford notes, “In our seventh year of live digital broadcasting, we are extremely pleased to be expanding the Series’ reach in a partnership with the two clear leaders in this space, Overtime and Facebook. We see reducing the separation between the viewer and the game as how live sports will be consumed in the future.”

Fans can add these games to their Watchlists by following the Great American Rivalry Series Facebook Page:



In 2004, iHigh, Inc. (now known as BRAINBOX Intelligent Marketing) created the Great American Rivalry Series to celebrate this uniquely American sport and the cultural phenomenon of “Friday Night in America.” The Series has grown to include over 750 games in 44 states over its 15-year history, while recognizing over 1600 student-athletes with scholarships.

For more information, call 859-225-4488 or email to schedule a phone interview with Series founder, Rick Ford, or contact him directly at


Facebook Watch is a place to discover and enjoy shows on Facebook. Home to a wide range of shows – from scripted comedy and drama, to competition and reality series, to individual creators and live sports – Facebook Watch is a video platform where episodic content, community and conversation come together.  This is a personalized viewing experience, where you can discover new series based on what your friends are watching, and catch up on the shows you follow. Facebook Watch is available for free on mobile apps across Apple and Android, on desktop, laptop and on TV apps listed here:


CEEK VR is an award-winning developer and distributor of several channels of Virtual Reality content using the CEEK Virtual Reality Platform and patented virtual reality headsets. CEEK VR currently features concerts from iconic artists like Katy Perry, Lady Gaga and U2. CEEK tokens help turn local events into global events using exclusive virtual tickets. CEEK is leveraging the blockchain to remove the hurdles of creating premium content and virtual goods.


BRAINBOX Intelligent Marketing has been a leader in creating digital and social media marketing programs as well as activating on the ground event campaigns with major brands for over 19 years. The company, specializing in youth and collegiate sports as well as consumer products and services, has created and activated over 7500 successful marketing events since its founding in 1999. For more information, please call 859-225-4488 or visit


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