Michael A. Giarraputo
Vice President, Marketing
BRAINBOX Immersive Marketing
FOR IMMEDIATE RELEASE
BRAINBOX Immersive Marketing Forges Strategic Alliance with Athlete Advantage
Agency aligns with NIL as next big opportunity in sports marketing
Lexington, KY – June 1, 2023 BRAINBOX Immersive Marketing (BBIM) announced today it has entered into a strategic alliance with Athlete Advantage, a leader in the burgeoning Name, Image, and Likeness (NIL) industry.
With this partnership, Athlete Advantage will leverage BBIM’s experience in digital and event marketing combined with its long-standing high school and collegiate sports relationships. As a first mover in the NIL industry, Athlete Advantage will continue providing access to its large and growing roster of student-athletes while adding the 24-year marketing reach of BBIM.
Effective immediately, BRAINBOX Immersive Marketing has been engaged as Athlete Advantage’s agency for marketing services. BBIM will utilize its sales organization to assist Athlete Advantage’s drive for national, regional, and local sponsorship revenue across a broad spectrum of NIL opportunities.
“Formalizing this relationship with Athlete Advantage propels BBIM to the forefront of sports marketing opportunities. Our company is well positioned to assist Athlete Advantage in the explosive growth that is NIL.” said Rick Ford, BBIM’s President & CEO. As part of this agreement, BBIM has acquired an equity position in Athlete Advantage.
“BRAINBOX’s near 25-year history in youth sports marketing will accelerate the pipeline of opportunities for both of our companies.” states Athlete Advantage Founder & CEO, Ryan Miller. “We are excited to have a true partner in BBIM as we embark on this journey to champion student-athletes.”
About BRAINBOX Immersive Marketing
BRAINBOX Immersive Marketing is a world-class digital and experiential marketing agency providing holistic marketing solutions to clients across the country, no matter the industry. We create unique and ownable solutions which reach, engage, & influence youth & young adult audiences to deliver our clients’ marketing objectives. Since 1999, the company has activated over 5200 successful marketing events in its 24-year history, while also contributing more than $17 million to high school athletics. Find out more at www.bbim.com
About Athlete Advantage
Athlete Advantage is the nation’s leading NIL agency providing a 360-degree solution for student-athletes, universities, and businesses. Athlete Advantage is uniquely positioned to support athletes through their NIL journey. In addition, we have built and managed some of the most successful collectives in the country while also constructing some of NIL’s biggest deals. https://athleteadvantage.com/