CLIENT
ATHLETE ADVANTAGE
This case study explores the strategic alliance between BRAINBOX Immersive Marketing (BBIM) and Athlete Advantage, leaders in the Name, Image, and Likeness (NIL) industry. The partnership aims to leverage both brands expertise and resources to capitalize on emerging opportunities in collegiate sports.
CLIENT
ATHLETE ADVANTAGE
This case study explores the strategic alliance between BRAINBOX Immersive Marketing (BBIM) and Athlete Advantage, leaders in the Name, Image, and Likeness (NIL) industry. The partnership aims to leverage both brands expertise and resources to capitalize on emerging opportunities in collegiate sports.
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OBJECTIVE
- Enhance Athlete Advantage’s services using BBIM’s digital and event marketing expertise.
- Expand Athlete Advantage’s access to student-athletes through BBIM’s extensive network.
- Drive national, regional, and local sponsorship revenue for NIL opportunities.
- Propel both companies to the forefront of the rapidly growing NIL industry.
KEY COLLABORATIONS
- BBIM’s established relationships in high school and collegiate sports provide Athlete Advantage with a pipeline of marketing opportunities, enhancing visibility and student-athlete rosters.
- BBIM’s sales organization assists Athlete Advantage in securing sponsorship deals, maximizing revenue potential.
IMPACT AND VISION
- The alliance positions both companies to thrive in the evolving NIL industry, providing comprehensive solutions for student-athletes, universities, and businesses.
- Shared vision of championing student-athletes and empowering their NIL journey.
The strategic alliance between BBIM and Athlete Advantage marks a significant development in the NIL industry. Leveraging expertise, resources, and networks, both companies aim to create unparalleled opportunities for student-athletes, setting new standards in NIL representation.
DRIVE IT LIKE A WILDCAT EVENT
OBJECTIVES
- Establish Paul Miller Ford as an early supporter of the emerging NIL industry.
- Cement Paul Miller Ford’s position as the go-to Ford dealership in Lexington.
- Strengthen Paul Miller Ford’s reputation as a leading supporter of the local community.
OUR CONTRIBUTIONS
- Strategic Planning
- Event Management
- Public and Media Relations
- Branding and Promotion
- Event Invitations
EVENT DETAILS
- The “Drive it Like a Wildcat” commercial premiere event took place at Manchester Music Hall in Lexington, KY.
- The event was an invite-only affair, ensuring a high-profile and intimate gathering.
- The event featured a blue carpet, offering photo opportunities and a visually captivating atmosphere.
- Premiering Paul Miller Ford Commercial: The highlight of the evening was the premiere of the Paul Miller Ford commercial, starring Will Levis, a former UK quarterback and current NFL player.
- Display Vehicles: Attendees had the opportunity to admire a selection of display vehicles, further highlighting the quality and range of offerings at Paul Miller Ford
- Targeted Guest List: Over 300 guests were invited, including UK players, coaches, media representatives, and current and potential sponsors.
EVENT RESULTS
GUEST
COUNT
Approximately 250 guests attended the “Drive it Like a Wildcat” event, representing a strong turnout for an exclusive affair.
MEDIA
COVERAGE
The event received coverage from notable media outlets, including Lexington Tops, KSR, The Leach Report, and more, amplifying the exposure for Paul Miller Ford and Athlete Advantage.
BRAND
RECOGNITION
The event successfully positioned Paul Miller Ford as an early supporter of the NIL industry, solidifying their dealership as the premier Ford destination in Lexington.
COMMUNITY
ENGAGEMENT
By hosting an event that brought together UK players, coaches, and community members, Paul Miller Ford reinforced their commitment to supporting the local community.
