athlete advantage
This case study explores the strategic alliance between BRAINBOX Immersive Marketing (BBIM) and Athlete Advantage, leaders in the Name, Image, and Likeness (NIL) industry. The partnership aims to leverage both brands expertise and resources to capitalize on emerging opportunities in collegiate sports.
CHALLENGE & OBJECTIVE
In the rapidly evolving Name, Image, and Likeness (NIL) industry, Athlete Advantage and BRAINBOX Immersive Marketing (BBIM) face the challenge of effectively combining their expertise to maximize emerging opportunities in collegiate sports. The partnership must enhance Athlete Advantage’s service offerings through BBIM’s advanced digital and event marketing strategies while expanding access to student-athletes via BBIM’s broad network. Additionally, the collaboration seeks to drive national, regional, and local sponsorship revenue, propelling both brands to leadership positions within the competitive NIL landscape. Success hinges on their ability to seamlessly integrate resources and strategically position themselves as key players in this fast-growing market.
CLIENT
ATHLETE ADVANTAGE
This case study explores the strategic alliance between BRAINBOX Immersive Marketing (BBIM) and Athlete Advantage, leaders in the Name, Image, and Likeness (NIL) industry. The partnership aims to leverage both brands expertise and resources to capitalize on emerging opportunities in collegiate sports.
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KEY COLLABORATIONS
- BBIM’s established relationships in high school and collegiate sports provide Athlete Advantage with a pipeline of marketing opportunities, enhancing visibility and student-athlete rosters.
- BBIM’s sales organization assists Athlete Advantage in securing sponsorship deals, maximizing revenue potential.
- BBIM’s established relationships in high school and collegiate sports provide Athlete Advantage with a pipeline of marketing opportunities, enhancing visibility and student-athlete rosters.
- BBIM’s sales organization assists Athlete Advantage in securing sponsorship deals, maximizing revenue potential.
IMPACT AND VISION
- The alliance positions both companies to thrive in the evolving NIL industry, providing comprehensive solutions for student-athletes, universities, and businesses.
- Shared vision of championing student-athletes and empowering their NIL journey.
The strategic alliance between BBIM and Athlete Advantage marks a significant development in the NIL industry. Leveraging expertise, resources, and networks, both companies aim to create unparalleled opportunities for student-athletes, setting new standards in NIL representation.
DRIVE IT LIKE A WILDCAT EVENT
EVENT OVERVIEW:
The “Drive it Like a Wildcat” commercial premiere event, hosted at Manchester Music Hall in Lexington, KY, was an exclusive, invite-only gathering designed to create an intimate and high-profile experience. Attendees walked a blue carpet, perfect for photo opportunities, while surrounded by a visually captivating atmosphere. The highlight of the evening was the premiere of the Paul Miller Ford commercial, featuring former University of Kentucky quarterback and current NFL player Will Levis. A selection of display vehicles showcased the quality and range of offerings at Paul Miller Ford, further enhancing the event’s prestige. The guest list included over 300 invitees, such as UK players, coaches, media representatives, and current and potential sponsors.
“BRAINBOX’s 25-year history in youth sports marketing will accelerate the pipeline of opportunities for both our companies. We are excited to have a true partner in BBIM as we embark on this journey to champion student-athletes.” – RYAN MILLER, ATHLETE ADVANTAGE CEO
OBJECTIVES:
- Establish Paul Miller Ford as an early supporter of the emerging NIL industry.
- Cement Paul Miller Ford’s reputation as the go-to Ford dealership in Lexington.
- Strengthen the dealership’s role as a leading supporter of the local community.
CONTRIBUTIONS:
- Strategic Planning
- Event Management
- Public and Media Relations
- Branding and Promotion
- Event Invitations
EVENT RESULTS
GUEST
COUNT
Approximately 250 guests attended the “Drive it Like a Wildcat” event, representing a strong turnout for an exclusive affair.
MEDIA
COVERAGE
The event received coverage from notable media outlets, including Lexington Tops, KSR, The Leach Report, and more, amplifying the exposure for Paul Miller Ford and Athlete Advantage.
BRAND
RECOGNITION
The event successfully positioned Paul Miller Ford as an early supporter of the NIL industry, solidifying their dealership as the premier Ford destination in Lexington.
COMMUNITY
ENGAGEMENT
By hosting an event that brought together UK players, coaches, and community members, Paul Miller Ford reinforced their commitment to supporting the local community.