CLIENT

SAFEWAY

Safeway, one of America’s largest grocery store brands, wanted to launch new products and expand brand loyalty amidst the marketing noise of its competitors. They had a strong brand history but were looking to expand in the competitive grocery market, and growing millennial audiences placed high expectations on grocery stores by demanding fresh and healthy products at low prices.

OUR ROLES

BRAINBOX tackled this challenge with energetic and divergent solutions. We helped launch FOUR new product lines for Safeway through dynamic experiential marketing, savvy PR campaigns, and creative tenacity.

Experiential Marketing

Thousands of people in Safeway’s markets personally interacted with the Safeway brand in memorable and unique ways through our activations.

Event Management

We coordinated multiple moving parts of complex events to present a cohesive and exciting experience for vast audiences.

Media Planning

Via press releases and pitching, we provided the Safeway Bright Green brand with earned media and more than 10 million media impressions. We also earned print, radio, and television coverage for their Safeway Select coffee brand in connection to organic events.

PRODUCTS LAUNCHED

RESULTS

BRIGHT GREEN CLEANING

600,000

PEOPLE REACHED

SAFEWAY SELECT COFFEE

Connected with communities, earned extensive media coverage, and activated the Safeway Select brand in numerous markets

GROCERY STORE HEROES

600,000

PEOPLE REACHED

REFRESHE DRINK

300,000

PEOPLE REACHED