client: safeway

Safeway, one of America’s largest grocery store brands, wanted to launch new products and expand brand loyalty amidst the marketing noise of its competitors.

CHALLENGE/SOLUTION

They had a strong brand history but were looking to expand in the competitive grocery market, and growing millennial audiences placed high expectations on grocery stores by demanding fresh and healthy products at low prices. BRAINBOX tackled this challenge with energetic and divergent solutions. We helped launch FOUR new product lines for Safeway through dynamic experiential marketing, savvy PR campaigns, and creative tenacity.

PRODUCTS LAUNCHED

RESULTS

BRIGHT GREEN CLEANING

10,000,000+ MEDIA IMPRESSIONS

SAFEWAY SELECT COFFEE

Connected with communities, earned extensive media coverage, and activated the Safeway Select brand in numerous markets

GROCERY STORE HEROES

600,000 PEOPLE REACHED

REFRESHE DRINK LAUNCH

300,000+ PEOPLE REACHED

HERE’S HOW

Experiential Marketing

Thousands of people in Safeway’s markets personally interacted with the Safeway brand in memorable and unique ways through our activations.

Event Management

We coordinated multiple moving parts of complex events to present a cohesive and exciting experience for vast audiences.

Media Planning

Through PR, we secured over 10M media impressions for Safeway’s Bright Green brand, along with print, radio, and TV coverage for their coffee brand tied to organic events.

Product Sampling

Digital Marketing

Broadcasts