CHALLENGE/SOLUTION
They had a strong brand history but were looking to expand in the competitive grocery market, and growing millennial audiences placed high expectations on grocery stores by demanding fresh and healthy products at low prices. BRAINBOX tackled this challenge with energetic and divergent solutions. We helped launch FOUR new product lines for Safeway through dynamic experiential marketing, savvy PR campaigns, and creative tenacity.
PRODUCTS LAUNCHED
RESULTS
BRIGHT GREEN CLEANING
10,000,000+ MEDIA IMPRESSIONS
SAFEWAY SELECT COFFEE
Connected with communities, earned extensive media coverage, and activated the Safeway Select brand in numerous markets
GROCERY STORE HEROES
600,000 PEOPLE REACHED
REFRESHE DRINK LAUNCH
300,000+ PEOPLE REACHED
HERE’S HOW
Experiential Marketing
Thousands of people in Safeway’s markets personally interacted with the Safeway brand in memorable and unique ways through our activations.
Event Management
We coordinated multiple moving parts of complex events to present a cohesive and exciting experience for vast audiences.
Media Planning
Through PR, we secured over 10M media impressions for Safeway’s Bright Green brand, along with print, radio, and TV coverage for their coffee brand tied to organic events.