PRODUCT LAUNCH: CAMELOT

With decades of experience, DigiFlight has worked in the most demanding environments across the globe, providing the elite guidance and innovation necessary to protect our customers’ most critical assets. As a result, Camelot has earned the trust and support from the world’s most security sensitive organizations.

CHALLENGE: DigiFlight, Inc. approached BRAINBOX with a vision to create a cybersecurity platform inspired by the legendary kingdom of Camelot. The company wished to embody the ideals of Camelot in their cybersecurity solutions, incorporating the best people, processes, tools, and techniques to protect and defend against cyber threats. This case study outlines how BRAINBOX helped DigiFlight, Inc. transform a mere name and idea into a successful cybersecurity platform called Camelot Secure.

HERE ARE THE RESULTS:

BRAINBOX’s organization of Camelot’s launch event at the Kennedy Center successfully positioned the company in the competitive cybersecurity market. The event fostered valuable networking opportunities, leaving a lasting positive impression and helping establish Camelot’s reputation. This well-executed event highlighted the importance of a strategic launch in driving business prospects.

BRAINBOX continues to support Camelot’s ongoing marketing efforts, playing a key role in their rapid growth and recognition as a trusted cybersecurity provider. Through this ongoing partnership, Camelot has attracted a diverse client base, transforming a visionary idea into a thriving business.

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HERE’S HOW

BRAINBOX conducted extensive brainstorming sessions to understand the core principles and values of Camelot that needed to be integrated into the platform. Leveraging their expertise in branding, marketing, and public relations, BRAINBOX refined the concept to align with Camelot’s vision and supported Camelot in crafting a comprehensive go-to-market strategy and developed a compelling narrative around Camelot’s cybersecurity platform. This included designing a captivating logo, creating engaging content, orchestrating a successful product launch, and more including:

BRAND STRATEGY

COMPETITIVE ANALYSIS

PRICING STRATEGY

MARKETING PLAN

WEBSITE CREATION

INTELLECTUAL PROPERTY CREATION

SOCIAL MEDIA CREATION/MGMT

EMAIL CAMPAIGNS

EVENT LAUNCH

CLIENT

The SLFC was looking to educate a new generation of students about their options to pay for college, so they came to the BRAINBOX team for help. But there were a few stipulations: How do you find students who intend to go to college and might be interested in student loans? How do you find the students who were most likely to graduate and start careers, making them good loan customers?

The BRAINBOX Solution

BRAINBOX conducted extensive brainstorming sessions to understand the core principles and values of Camelot that needed to be integrated into the platform. By leveraging their expertise, BRAINBOX refined the concept to align with Camelot’s vision and supported Camelot in crafting a comprehensive go-to-market strategy. Leveraging their expertise in branding, marketing, and public relations, BRAINBOX developed a compelling narrative around Camelot’s cybersecurity platform. This included designing a captivating logo, creating engaging content, orchestrating a successful product launch, and more including:

  • Brand Strategy
  • Competitive Analysis
  • Pricing Strategy
  • Marketing Plan
  • Website creation – www.camelotsecure.com
  • Creation of intellectual property and visuals
  • Social media accounts
  • Email campaigns