UNITED STATES ARMY
CHALLENGE: The US Army needed to recruit age-qualified leads for the Army’s National Hiring Days initiative. This became challenging for the Army as the COVID-19 policies made it difficult to interact with potential prospects.
SOLUTION
BRAINBOX developed a national digital campaign that highlighted the top 10 career positions available in support of the Army’s National Hiring Days initiative. This campaign determined the best Army career position for the user based on their responses to specific questions. This aspirational and insightful campaign for the Army’s target market drove qualified traffic and captured age-qualified leads from a specific geographic footprint. This campaign specifically aligned with late Gen-Z/Early Millennial prospects on social media platforms. By providing a uniquely engaging experience, BRAINBOX was able to achieve the U.S. Army’s objective of driving the desired traffic for the National Hiring Days website, outperforming all other U.S. Army NHD efforts.
CLIENT
United States ARMY
Challenge:
The U.S Army needed to recruit age-qualified leads for the Army’s National Hiring Days initiative. However, Army personnel were limited in their ability to meet these goals and interact with potential prospects due to ‘stay at home’ and social distancing policies caused by the COVID-19 pandemic.
RESULTS
The campaign drove the Army’s target market and age-qualified leads to their website. Due to Brainbox’s efforts in developing the national digital campaign, the US Army achieved its objective of driving the desired traffic for the National Hiring Days website, outperforming all other US Army NHD efforts.
BRAINBOX utilized their savviness for creating an engaging digital campaign to reach recruits on a level that no other US Army NHD effort was able to achieve and increase lead generation at a high rate.
