FITNESS CHALLENGE
U.S. Navy protects America at sea. Alongside our allies and partners, S.E.A.L.s defend freedom, preserve economic prosperity, and keep the seas open and free.
CHALLENGE:
The Navy S.E.A.Ls approached us with a growing concern: childhood obesity. They saw an opportunity to improve fitness in communities and spread their message that “fitness is a lifestyle.” We turned this into a rigorous fitness challenge that drew thousands!
RESULTS:
The Navy S.E.A.L. Fitness Challenge was an unbelievably successful event, which attracted 4,000 participants and 10,000 spectators over the nine events. The Navy expanded the number of training classes for those seeking to wear the Trident and continued to promote fitness nationwide.
HERE’S HOW WE DID IT:
CLIENT
NAVY SEAL FITNESS CHALLENGE
We love a challenge here at BRAINBOX Immersive Marketing. The Navy S.E.A.L.s came to us with one particular challenge they saw. Childhood obesity was becoming an increasingly serious problem in America. The S.E.A.L.s saw an opportunity to improve the fitness of all communities and expose more Americans to their work and their credo that “fitness is not an event, it’s a lifestyle.” We took this opportunity and ran with it. The end result was a rigorous fitness challenge that attracted thousands!
Created the Navy S.E.A.L. Fitness Challenge
Organized a series of nine regional events over three years.
Website development
To streamline participant registration for the challenge.
Challenge Promotion
Via digital and traditional media for event promotion.
App Development
Developed an America’s Navy S.E.A.L. training app that allowed registrants to time their performance and train for the challenge.
Fostered Competition and Community
Attracted 4k participants and 10k spectators, and fostered a competitive community, with the Navy expanding training classes and promoting fitness nationwide as a result.
Incentivized Participation
Offered participants different-colored t-shirts based on advancement, with the coveted Navy blue representing the highest level, and awarded “Best of the Day” medals.
