BRAINBOX: Making Each Connection Authentic.

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Whether its professional league sports or High School Football, fans love attending sporting events. But, what is it that gets the crowd to rumble like a powerful storm during a closely contested game? Is it the nachos available at concessions? Or the halftime field goal successfully kicked by a local teacher?

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These are just a few possibilities to what make each game a memorable fan experience and are exactly what make up the effectiveness of a tangible activation for brands. In the words of Maya Angelou, ““People will forget what you said, people will forget what you did, but people will never forget how you made them feel.” Understanding experiential marketing s one thing, implementing an experiential campaign is another. And Brainbox does it well, especially when it comes to High School Football.

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In 2004, the Great American Rivalry Series was created to celebrate the unique and cultural phenomenon of “Friday Night in America”. The series shines the spotlight on top high school football rivalries across the nation, where long standing traditions are valued, expectations are sky high and followers are committed until the end. Brands looking to integrate marketing efforts directly to fans and consumers will utilize platforms such as the Great American Rivalry Series to dip into the consumer’s emotions and senses to establish an authentic, genuine connection between the fan and the brand.

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