These are just a few possibilities to what make each game a memorable fan experience and are exactly what make up the effectiveness of a tangible activation for brands. In the words of Maya Angelou, ““People will forget what you said, people will forget what you did, but people will never forget how you made them feel.” Understanding experiential marketing s one thing, implementing an experiential campaign is another. And Brainbox does it well, especially when it comes to High School Football.