Sometimes cleverness can appear simple or even be concealed. And sometimes the best social media posts are anti-social media posts, which, yes, we understand is maybe the height of irony. But the account EGG GANG on Instagram understood the culture at large and took full advantage of it.
Whoever’s idea it was to try to beat Kylie Jenner’s previous most-liked Instagram post of all time (a photo of her daughter, Stormi, after giving birth) knew that people were hungry to reject the celebrity Instagram culture we live in and wanted to lay the smack down on that culture. Of course, all these people who liked the post did that by being on Instagram.
So we’re not sure who wins this one, but we are sure that Kylie Jenner probably loses. Sometimes simplicity and a dream is all you need on social media in 2019.