Stellar marketing requires two components: a powerful message and a big crowd. If you’ve got a crowd, you’re halfway home. BRAINBOX understands the significance of brand visibility, so we asked ourselves, “Where do lots of people already gather?” Our answer was sports, especially high school sports. And for this program—high school football.
People across America can relate to the thrill of a high school football rivalry and decades of good-natured competition under Friday night lights. As a marketing solutions company, BRAINBOX envisioned the Great American Rivalry Series as the ultimate marketing platform for any brand.
- 22 brands have achieved ground-breaking activation, including Valvoline, AT&T Wireless, Toyota, Allstate, the United States Marine Corps, the United States Army, Safeway, and MuscleMilk.
- Since its inception in 2004, over seven million people have personally experienced the Great American Rivalry Series and its annual classic games.
- Via digital marketing tools, including Facebook Live, over 77 million people were reached in 2018 with brand messaging through the events.
Social Media Management
Photography and Videography